Digital Analytics for Marketing and Reporting
Understand your marketing performance with Digital Analytics for Marketing and Reporting
It’s critical that you measure your digital marketing’s performance and your activity’s success. This can only be done through analytics and reporting. We’ll talk about some of the essential tools you’ll need to include in your arsenal as well as some of the KPIs you should report on regularly.
5 FREE tools for Analytics and Reporting
There are a number of tools that every website should use.These are free analytics tools that will grant you significant insights into the performance of your website and digital marketing activities.
Google Tag Manager, often referred to as GTM, enables you to easily add, edit and maintain your website’s tracking and analytics codes all in one place. You will place GTM code on every page on your website and then set up Tags, Triggers and Variables to customise your tracking and analytics for other sources – such as Google Analytics, AdWords, Microsoft Ads and more.
Google Analytics is a must have for your website. Chances are, the majority of your website traffic will be coming from Google, so it’s important to ensure your website is correctly appearing and performing in Google.
Google Search Console (or GSC) allows you to see how accessible your website is to Google. Chances are, the majority of your website traffic will be coming from Google, so it’s critical to ensure your website is indexed in Google and make sure your website’s sitemap is uploaded to Google so your webpages can be easily crawled.
Similar to GSC, Bing Webmaster Tools (BWT), is helpful for ensure your website is accessible and visible in Bing. Although it’s not as popular as Google, Bing boasts 164 million users every month in the UK. That’s something every business, especially B2B businesses, should consider.
Microsoft Clarity is a massively underused FREE tool. It enables you to view individual recorded sessions on your website and generate heatmaps so you can see how traffic is behaving on your website. This is helpful to understand how much of your content people are viewing and how where to place your CTAs.
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BE BRAVE
Be brave and take that first step. We’ll meet up for an initial chat to discuss your digital ambition and identify how we can work together to achieve it.