About Transparent Marketing

Understanding the drive behind Transparent Marketing

With over a decade’s experience in digital marketing, we’ve seen the digital landscape evolve countless times but there’s always been a constant… Put the audience first.

We’ll work with you to understand what this means for your business and identify how to apply this to your digital marketing strategy.

Who Are We

Transparent Marketing is a digital marketing agency based in Berkshire with a difference. We don’t just do the work for you, we show you exactly what we do and why we do it.

Our Ethos

Our Ethos is simple: Give a man a fish and he’ll eat for a day, teach him to fish and he’ll eat forever.

We offer to show you how digital marketing works, create a digital strategy with you and guide you (as much or as little as you need) along your digital marketing journey.

What We Do

Web Design and Development
Pay Per Click Marketing
Search Engine Optimisation
Content Marketing
Conversion Rate Optimisation
Analytics and Reporting

The 5 Ws of successful Marketing

01.

Who

Arguably the most important thing when starting is identifying your WHO. Who is your target audience? Don’t simply say your ‘customers’ because that’s not always true. And even if it was, who exactly is your customer? You need to understand who you’re writing for and write for them specifically.

02.

What

The what can be quite difficult some times and businesses often get this wrong. They think, the WHAT is obviously our product (or service). But that’s not always the case. Sometimes it’s just a piece of content that you’re offering. The answers on your FAQs page – you do have one of those, right? But to understand this, you must know your WHEN!

03.

When

The when refers to the precise moment in the buying cycle at which you want to target your audience. Yes, the most lucrative time would be when they’re ready to buy. But that doesn’t mean they’re ready to buy from you. You need to build trust, authority and a relationship with you. This mean WHEN they are ready to buy, they’ll come to you

04.

Where

The WHERE of good marketing means where are your audience is (online or otherwise) while searching for the solution that you provide. Sometimes, they’ll be actively seeking your product or service, but sometimes they’ll just be asking a question. Both WHEREs are equally important for a successful marketing position.

05.

Why

Now the WHY isn’t a time to list of your USPs – no matter how great they may be. the WHY is actually not about you at all. It’s about your customer. WHY are they looking for you. WHY do they need a solution? If you understand this, you can truly deliver value to your customers and that’s what it takes to build a brand relationship.

06.

How

Although it’s not a W, the HOW is equally as important of each of the others. HOW can I satisfy my customers’ needs? This should be the question that drives every decision you make as a successful business. HOW can I offer more to my customer? HOW can I put their mind at ease? If you can’t answer the HOW, then you’ll struggle as a business.

Why Choose Us?

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