Transparent Marketing
Digital Marketing Agency and Training Consultant
A Digital Marketing Agency in Berkshire that will help you develop your digital marketing strategy, help you implement it or train your staff how to do it themselves.
What can you accomplish with Transparent Marketing?
We’ll work with you to tailor your digital marketing strategy to ensure you’re building your brand online in an authentic and lasting way.
Digital Marketing Strategy
Work with us to develop your digital marketing strategy.
Create your roadmap to successfully displaying your brand in front of the right audience.
Implementing your digital actions
We can do all of the work for you, ensuring your digital footprint is driving towards a single goal... your business' success.
Digital Training for staff
Want to upskill your marketing team? We'll work in tandem with them to upskill their knowledge and skill set, ensuring long-term success and independence - don't worry, we'll always be on hand to support if you need us.
How can we help?
Here are the areas of digital marketing that we specialise in as an agency.
Search Engine Optimisation (SEO) is a very popular form of digital marketing that optimises your website to rank for valued keywords to drive converting traffic.
SEO is a form of inbound marketing. This means it targets an audience who is actively seeking you or your solution out.
However, SEO does not provide an instant solution. It can take months before you start seeing real results from your SEO activities. But with a good SEO strategy, once you start seeing results, you’ll reap significant benefits.
Search Engine Advertising (SEA), also known as Pay Per Click (PPC) is a method of marketing your brand/website via paid advertising.
PPC requires you to identify an audience, commonly via search terms known as Key Words. You then pay to have your ad or brand put in front of this audience. Because of this, it can deliver instant results and proves to be a staple in many business’ digital marketing strategy.
However, the popularity of this strategy means you’re bidding against more competition. As such PPC is becoming increasingly more costly. This is why it’s important to optimise your PPC campaigns regularly.
There are countless PPC platforms available and Google AdWords is the most popular. Other PPC platforms include: Facebook Ads, Bing Ads and YouTube advertising.
PPC uses a bidding system, you identify which keywords you wish to target and set your maximum click spend (this is how much you are willing to spend per click/lead).
Congratulations, your website is starting to attract a significant amount of traffic (If it isn’t, you shouldn’t worry about CRO just yet – and I’ll explain why in a moment). Now, you need to convert that traffic into leads or purchases. This is where Conversion Rate Optimisation or CRO comes in.
CRO looks at the flow of your website and optimises it in a way that will maximise your website’s performance. Ultimately, the number of leads or purchases through the website. This should be done through A/B Split testing. Make small, measurable changes to your web pages in experiments and calculate which changes yield the best results. This should be done continuously, and every experiment should be run multiple times.
A/B Split testing allows you to drive any permanent changes with data. This is why it’s important to have a significant amount of traffic going to that page before you invest in CRO. You should think long and hard before working with an agency that claims you need CRO services right off the bat.
CRO is about constantly improving your webpage. This can only be done if you have a way to measure the results.
Looking to improve, or maybe even replace, your website? A high-functioning, easy to use website isn’t a “nice to have” for business owners anymore. You NEED to have one. If your website isn’t up to scratch, you’ll be losing customers. Either, you’re not getting the traffic you should be getting, or your losing the traffic you are already getting.
Transparent Marketing and help improve or replace your existing site – if it’s needed. We suggest 9/10 times to have a WordPress website. There’s a reason why WordPress is the most popular website builder. With a massive community behind it including themes, widgets, plugins and more, you can make your website look and do almost anything.
Make sure your business isn’t losing clients because of the quality of your website. If you want a website uplift or an entirely new website, Transparent Marketing can help with our website design service.
Digital Analytics, or website analytics, it essential for your digital success. We touched on this when discussing CRO. If you don’t measure and regularly monitor your results, you won’t be able to understand where you’re going right and where you’re going wrong. And I promise you, if you’re not looking at the data, you’re going wrong!
There are many different options for analysing your website and there isn’t a one-size fits all solution. However, there are a few essentials that every business owner needs to be aware of and understand (to some extent).
Google Search Console, formerly known as Google Web Master Tools, coupled with Google Analytics are a must have digital tool on everyone’s proverbial tool belt. Both Google platforms are free, relatively easy to set up and will provide you with critical information about your website – from the red flags google sees on your site, to basic user interactions on your website. If you don’t have these yet, go right now and get them!
"A pleasure to work with!"
Meet our Founder
Don’t do business with someone you don’t know. So get to know us. We’d love to get together for a drink (a coffee or maybe something a little stronger) and discuss what you’re looking to achieve with your digital strategy.
Louis Porter
Founder of Transparent Marketing
Are you ready to take the first step?
You’ve already got this far because you want to evolve your digital marketing strategy. So take advantage of a free consultation and explore your options? Get in touch today.